Beyaz Müzayede was established in 2006 with the mission of penetrating Contemporary and Modern Turkish Art in
Turkey and worldwide and introducing Contemporary and Modern World Art to Turkish art enthusiasts.
Beyaz Müzayede is the leading auction institution in
Turkey with regard to activities, artwork origination and sales in Turkish Contemporary and Modern Art. Beyaz Müzayede, a subsidiary of AŞADA Karadeniz Yatırım Holding A.Ş., is a pioneer in Contemporary and Modern Art auctioning in Turkey in several aspects; Beyaz Müzayede broke new grounds in Turkey with its expertise and specific Contemporary and Modern Art auctions whereas before contemporary and modern artworks, antiques, classical paintings and other certain precious items, all of which require distinct expertise and appeal to distinct groups of buyers and collectors were sold together in the same auctions. Beyaz Müzayede has lead other existing and newly found auction houses in departmentalizing their auctioning activities and, in a way, contributed a new understanding in auctions in Turkey.
Beyaz Müzayede introduced the first online auction in
Turkey in 2008. The online auctions organized by Beyaz Müzayede under the name Beyaz Online are welcome greatly by buyers and collectors as a complement to sitted auctions.
Beyaz Yayın (Peyaz Publications) published its first artbook in 2007. With its target of publishing artbooks every year, Beyaz Yayın’s mission is to introduce Turkish Contemporary Art and Artists especially in international arena.
Beyaz Müzayede organizes three sitted and three online auctions and cultural events annually, and the sitted auctions are directed by Aziz Karadeniz whose expertise and enthusiasm for Contemporary and Modern art is well known in